In spring semester sophomore year, I enrolled in a public relations writing course where I served as a hypothetical PR professional for Nespresso. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in spring sophomore year at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Audience Persona Infographic
This assignment presents a data-driven audience persona for Nespresso, designed to guide targeted public relations strategies. The persona reflects a well-researched profile of a typical Nespresso customer, incorporating detailed demographics, lifestyle identifiers and media habits.
Feature Article on the Global Gender Divide in the age of Digital Protest
News Release Assignment
This assignment features a news release announcing a special Nespresso anniversary celebration. Designed for media distribution, the release provides clear, relevant details to inform editors and journalists about the event while reinforcing the company's identity and values.
Applying the PESO Model
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eNewsletter
Nespresso Fact Sheet
This fact sheet provides a concise one-page overview of Nespresso's anniversary celebration, crafted to deliver essential details at a glance. It emphasizes Nespresso's commitment to sustainability and innovation while commemorating a significant company milestone.
Feature Article on the Global Gender Divide in the age of Digital Protest
Diversity Analysis
This presentation provides a diversity analysis for Nespresso, highlighting the company's global representation, gender equality initiatives, inclusive leadership goals and support for accessibility programs. It concludes with a corporate social responsibility campaign pitch, "Nespresso for Arthritis: Brew Without Barriers," a proposed partnership with the Arthritis Foundation to promote inclusivity and awareness.
Feature Article on the Global Gender Divide in the age of Digital Protest
This slideshow presents an integrated marketing communication campaign celebrating Nespresso's 50th anniversary. Using the PESO model-Paid, Earned, Shared and Owned media, it outlines strategies like billboards, influencer content, media pitching and web content to highlight Nespresso's heritage, sustainability values and global presence.
Email Pitch with Media Contact List
This assignment includes an email pitch and media contact list for Nespresso, centered on a sustainability-focused campaign in partnership with Food 4 Farmers. It highlights Nespresso’s B Corp commitment and efforts to support coffee farming communities in Latin America through crop diversification, training, and resources to combat food insecurity and promote long-term resilience.
This is a professionally crafted email newsletter from Nespresso. It features a branded header and subject line and highlights a message from CEO Phillip Navtrill. The design includes Nespresso's mailing address and active social media links.
Feature Article on the Global Gender Divide in the age of Digital Protest
This feature article covers a lecture and interview by doctor Jakana Thomas at Syracuse University's Maxwell School. The article explores the global gender digital divide and its impact on women’s political participation, particularly in protest movements. The piece reinforces Syracuse University’s role in fostering global policy dialogue and educating future leaders on complex international issues.
Media Brief Plan
This group media brief plan outlines a comprehensive communications strategy for Salt City Coffee’s public response following a controversial influencer partnership. The plan includes detailed event logistics for a press briefing, background on the company and speakers, recent business developments and clearly defined objectives.